10 février 2019

Baobab+ was launched in late 2015 by Microcred Group, a digital finance company focusing on financial inclusion in Africa and China.  Baobab+ was created to distribute innovative non-financial products to improve and transform daily lives of African people in order to enable a sustainable economic development. Baobab+ is developing access to energy and digital in West Africa (Senegal, Ivory Coast, Mali) and Madagascar, through classical loans for Baobab clients or through Pay-As-You-Go model to make the solar products accessible to all.

Our ambition is to provide clean, affordable and reliable energy to people living off-grid by offering them quality products with adapted financial solutions. Baobab+ works with different partners willing to improve social and environmental impacts in the countries.

Baobab+ is also working on access to digital in providing to its clients innovative digital devices and solution like educative tablets or business tablets for entrepreneurs.


The successful candidate will have a clear mandate to ensure the direction and the management of  BAOBAB+ Madagascar established by the board of directors. He will be in responsible of all commercial activities, company management, funding and the strategy with a clear focus on business development and people management to ensure sustainable growth and long term viability in a competitive environment in the country.

This position of  CEO of Baobab+ Madagascar is the official and legal representative of the company.

This position is opened due to an evolution at the group level of the current CEO of Baobab+ Madagascar.


 Company Management  

– Oversee the organization of the company and ensure the respect of  operational and financial processes

– Manage the company funds in light of approved budget with monthly check  of finances budget evolution vs targets

–  Establish a good collaboration with community groups, investments funds and other organization to facilitate the achievement of the BAOBAB+ entity

– Report on a regular basis on the company performance and implementation of corrective measures when needed.

– Represent the company with local authorities


Business development  

– Participate in the elaboration of a strategic roadmap for the country with the Board

– Ensure that all resources are fully used to reach defined targets and to achieve continuous improvement

– Establish a positive and safe work environment in conformity of laws and  relevant regulations

– Oversee  employees recruitment to make sure the organization is build on Talents

–  Developing market knowledge and commercial relationships in order to foster the growth of BAOBAB+ business with its different target groups.

–  Develop and drive with the local team a clear Market operational plan aligned with the Group strategic roadmap.

– Contributing to the improvement of the products offer and services tailored to the customers’ needs

 Team Management

– Develop high performing  team and enhance people motivation by implementing with HR in implementing an adequate incentives and career policy.

– Ensure an adequate operational organization of the teams working throughout Baobab network of branches and Pay-As-You-Go agents, in order to supply the complete range of Baobab+ products to  clients   in accordance with business objectives.

– Develop amongst the business teams a corporate culture focused on delivering of simple, transparent and efficient services to the clients.


  • Master’s degree in Economics, Management, business development, marketing or equivalent.
  • At least 6 years’ relevant experience as a Country Manager or Managing Director in sales/Marketing or similar environment in Africa.
  • General knowledge of a wide range of BOP (Bottom of pyramid) products and services
  • Advanced knowledge of product retail and customer care operations
  • Ability to meet reporting expectations of the Board, investors and statutory bodies
  • Excellent analytical skills to support decision making and negotiation
  • Strong leadership and team building skills allowing to develop performing and engaged teams
  • Ability to adapt to challenging environment : flexibility in an evolving environment while settling in an effective and efficient organization
  • Fluent in french and english

Profil recherché: Experienced

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